The Music Room
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MaXXaM new single released "Gordon Brown"Release date: October 8th 2009 Available; Amazon, I-Tunes, Rhapsody, Napster, eMusic, IMVU, Lala, Shockhound, Amie Street, Limewire Store, Nokia Artist: MaXXaM Album: Running With The Wind Review: MaXXaM - Running With The WindThe album Running With The Wind by MaXXaM marks a stunning technological breakthrough in music production. This is not a breakthrough in production quality, song writing skills or musical abilities. It is a breakthrough in distribution technique. This is an album completely untouched by the music business, the record companies, management or music publishers. This is a free run for a songwriter from creation to the audience. Although Running With The Wind falls into the category known as Garage music, being a low budget production, the strength of its originality is difficult to avoid The songs are blatantly cross genre. The first track is folk, the next trance, then a driving pop song. Totally diversifying into comedy with the hilarious, Gordon Brown and finishing with the raunchy rocker, Fight2Survive. For people who are used to the highly polished overproduced album, all neatly packaged into one genre this is going to be a bit of a shock. But then this album isn�t just a set of songs, it is a life event. It is a retro step back to when artists used albums to express themselves in different ways. This album is a complete contrast to the accountant run record companies who deemed every track an attempted hit single. While it has long been possible to use computer software to record & create high quality music there has not been a sales outlet for this. The breakthrough that will revolutionise the music business is therefore not that artists can produce their music themselves without using an expensive recording studio; it is that they can now by pass the record companies and get their music directly into the online shops. Amazon, iTunes and many other online stores have now facilitated the sale of mp3 files released from outside of the major record companies. This means that bands no longer have to have a recording contract with a record company to get their music into the shops. One of the more positive aspects of this development is for musicians to be able to create artistic ideas without the required publicity machine which is used to project todays vacuous ego music. In being able to produce and release their own music a new wave of music art is likely to evolve which will trash peoples preconceptions of genres and create an explosion of innovation. Ego Pop is Dead. Long live the Music.
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